Transforming Research into Impact
I am a seasoned research professional specializing in user research, consumer psychology, and gamification. My work bridges the gap between technology and human behavior, helping businesses design user-centric products that engage and inspire.
Whether you're aiming to optimize user experience, implement cutting-edge gamification techniques, or gain deep insights into consumer behavior, I'm here to provide the expertise and strategies you need to succeed.
Background
2020-
2017
2011
Expertise
- User (Experience) Research
- Consumer/User Psychology
- Gamification Design & Strategy
- Quantitative & Qualitative Data Analysis
- Health Technology Consultation
- Custom Survey Design & Implementation
- Multidisciplinary Team Leadership
- Public Speaking & Educational Workshops
Academic Researcher
I have conducted pioneering research in gamification and user research, publishing over 30 high-impact academic articles. My work has significantly influenced the fields of information systems, human-computer interaction, and game research, providing valuable insights into user behavior and technology adoption. This research has not only advanced academic knowledge but also informed practical applications in various industries.
User Researcher
I have conducted user research on emerging SaaS products and health tech applications, as well as for notable gaming companies such as Epic Games, Mythical Games, Mainframe, Mobilityware, Ten Square Games, and Nitro Games.
Using a variety of methodologies, including quantitative surveys, usability testing, playtests, concept tests, and vignette studies, I focus on understanding user psychology, behavior and preferences. My insights and recommendations help developer teams create user-centric products that align perfectly with their audience's needs.
Speaker & Mentor
I have over a decade of experience as an invited speaker, presenter, lecturer, and workshop facilitator, specializing in gamification and user behavior.
I've taught university courses, supervised master's and bachelor's theses, and mentored numerous students, helping them advance their careers in user and game research.
I help businesses design user-centric products by leveraging research and deep insights into consumer behavior and psychology, and by employing gamification strategies to create engaging, inspiring, and impactful experiences.
