Jonna Koivisto

User research professional, ​gamification expert,

speaker, mentor.

Who?

I am a seasoned research professional specializing in user ​research, consumer behavior and psychology, human-​centered design, AI, and gamification.

Essentially, my work bridges the gap between technology and ​human behavior. It helps understand why people use technol​ogy in the ways they do, and how we can leverage this informati​on, for the benefit of people as well as business​es.

Background

What I Can Help You With

Academic Researcher

I have conducted pioneering research in gamification and user research, publishing over 30 ​high-impact academic articles. My work has significantly influenced the fields of information ​systems, human-computer interaction, and game research, providing valuable insights into ​user behavior and technology adoption. This research has not only advanced academic ​knowledge but also informed practical applications in various industries.

Full list of publications

User Researcher

I have conducted user research on emerging SaaS products and health tech applications, as ​well as for notable gaming companies such as Epic Games, Mythical Games, Mainframe, ​Mobilityware, Ten Square Games, and Nitro Games.

Using a variety of methodologies, including quantitative surveys, usability testing, playtests, ​concept tests, and vignette studies, I focus on understanding user psychology, behavior and ​preferences. My insights and recommendations help developer teams create user-centric ​products that align perfectly with their audience's needs.

Speaker & Mentor

I have over a decade of experience as an ​invited speaker, presenter, lecturer, and ​workshop facilitator, specializing in ​gamification and user behavior.

I've taught university courses, supervised ​master's and bachelor's theses, and ​mentored numerous students, helping ​them advance their careers in user and ​game research.

Get in Touch

Location:

Berlin, Germany

Email:

hello@jonnakoivisto.com